Williams Trading Launches Bathmate Display, Essentials Program

Williams Trading Launches Bathmate Display, Essentials Program

PENNSAUKEN, N.J. — Williams Trading Co. has launched a Bathmate in-store display program, which will allow stores to demonstrate Bathmate items featuring a fully interactive display.

The display offer is supported with a special “buy and save” incentive on Bathmate’s Essentials line of products. Bathmate is a device for penile health — including penis enlargement. According to the company, regular use of the Bathmate keeps the penis in prime condition for rock hard, long lasting erections and increased sexual pleasure. Additionally, the company states the best results for gaining maximum enlargement and penile health is achieved when it is used with water, either in the shower or the bathtub.

The interactive displays are available in slatwall shelf, counter or a freestanding unit and comes complete with the Bathmate video display. A minimum purchase is required to qualify for the free interactive displays: $300 wholesale for a slatwall shelf, $500 wholesale for a counter display and $1600 wholesale for a freestanding unit. The displays are drop shipped directly from Bathmate to the adult retailer. 

“Interactive displays engage customers and support brand loyalty,” said Scott Dantis, director of sales and marketing. “By interacting with a display, an opportunity for interacting with the brand and retailer is created, which keeps both at the forefront of the customer’s mind. And, by interacting with the brand, customers are provided with a specific experience that allows retailers to build a relationship with the customer while increasing sales.” 

Williams Trading is also offering a 20 percent discount on select bundles of Bathmate’s Essentials — “Misting” toy cleaner, “Control” delay gel and “Max Out” jelqing enhancement serum. Bathmate’s

“The Essentials special offer is perfect to prepare stores for the Summer LGBT season and stock up on the new Essentials line from Bathmate,” said Erin Viereck, marketing and vendor liaison. “Bathmate’s award winning products do well for our retailers.” 

Adult retailers can learn about Bathmate’s line of hydro pumps for free at Williams Trading University (WTUlearn.com). WTU is a free e-Learning program available exclusively to existing and new Williams Trading Co. accounts. Online courses are available 24 hours/7 days per week accessed with a login account. Each course offers product benefits and features, as well as a seminar that explains its importance to a customer, their needs and well-being. 

Williams Trading reports over 50,000 course certifications have been completed across the domestic US, Canada and Puerto Rico. 

For product ordering and shipping information, call a Williams sales representative at (800) 423-8587 or email sales@williamstradingco.com. For more information, visit WilliamsTradingCo.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Dr. Carol Queen to Keynote 2026 XBIZ Expo Pleasure Products Trade Show

XBIZ is pleased to announce that Dr. Carol Queen, Good Vibrations staff sexologist, pleasure community historian, and curator of the Antique Vibrator Museum, will deliver the keynote address at the 2026 XBIZ Expo.

Orion Debuts 'Cuties' Vibrating Anal Plug Collection

Orion Wholesale has introduced its new Cuties Mini Butt Plug collection.

Lovehoney Group, Xgen Sign Licensing Agreement for 'Pleasure Air' Tech

Lovehoney Group has signed a licensing agreement with Xgen for the latter to use the former's patented Pleasure Air technology in its pleasure products.

Sportsheets Releases New Training Video for 'Indica' Collection

Sportsheets has released its latest training video, titled "The Indica Collection by Sex & Mischief," hosted by Brand Ambassador Rin Musick.

Orion Debuts 3 New Styles From Cottelli Lingerie

Orion Wholesale has introduced three new styles from its Cottelli Lingerie line.

Casey Murphy Launches 'Pleasure Brand Lab' Digital Marketing Tools

Sexual wellness marketing strategist Casey Murphy has launched Pleasure Brand Lab, digital marketing support for small and indie brands.

CAM4, Lovense Introduce New 'Interactive Control' Features

CAM4 has debuted a new suite of interactive Lovense control features for models.

Blush Debuts 3 New Vibes From 'Sexy Things' Collection

Blush has introduced three new vibrators from its Sexy Things collection.

Holiday Products, Sugar Splash Sign Distro Deal

Holiday Products has signed a distribution deal with wellness brand Sugar Splash.

Le Wand Introduces 'Classique' Vibe Collection

Le Wand has debuted its new Classique vibrator line.

Show More